Lexington, KY – The revamped 2012 Camry made its debut at Toyota's Georgetown plant Tuesday. Company executives hope the new design, its first in five years, will jumpstart sales after a series of setbacks in recent years.
Georgetown Toyota plant president Wil James unveiled the latest version of Toyota's top sedan to a large gathering of employees. Toyota Motor Manufacturing Kentucky chairman Steve St. Angelo was also hand to generate enthusiasm for the redesign, which he hopes will send a clear signal to the industry.
"This car is a symbol that team Toyota is back, and they're better, and they're stronger," he said.
Hit by the recession, a series of safety recalls starting in 2009, and production and supply interruptions following the recent tsunami in Japan, Toyota has managed to maintain Camry's status as the top-selling car in the U.S., but competition in the sedan market from Nissan, Ford, and others has Toyota looking to rekindle interest in the Camry. With a number of new jobs being added, Toyota's Georgetown plant will employ close to 7400 people.
The 2012 Camry will be available to consumers in October.