More often than not, when we hear about hot tech companies, all the founders are male (see: Google, Facebook, Twitter and Zynga). But in an effort to change that profile, a new funding source is targeting companies founded by women.
Kelly Hoey thinks a lot of investors may be missing some good business opportunities because they aren't coming from someone who looks like the next Mark Zuckerberg.
"You're looking for a white guy in a hoodie, and that next visionary is ... going to be wearing a skirt and a great pair of shoes," she says. "They're going to look different."