Rebranding Campaign en Bluegrass PRIDE Now Bluegrass Greensource <p>LEXINGTON, Ky. -&nbsp; Bluegrass PRIDE, a Lexington-based environmental organization, has changed its name to Bluegrass Greensource.&nbsp; The announcement came at Friday’s Rain Barrel Reception, and is part of a major rebranding campaign.&nbsp;</p><p>Executive Director Amy Sohner says the change was made in order to help with greater public recognition.</p><p>“If you know who Bluegrass PRIDE is, that’s great, but if you don’t, the name itself does not invoke anything about what we do, does not help us understand.”</p><p>Sohner says Greensource is a name that fits better.&nbsp;</p> Mon, 24 Jun 2013 12:22:38 +0000 Chase Cavanaugh 33503 at Bluegrass PRIDE Now Bluegrass Greensource