Visitor's Bureau Rebrands Itself

Dec 4, 2013

Lexington's Convention and Visitor's Bureau is changing its name to VisitLex.

The group surveyed a variety of city's tourism websites, finding  only four branding  themselves as convention and visitor's bureau's.  In order to make their name less confusing to "leisure consumers," the Bureau decided upon VisitLex.  President Jim Browder says the change not only matches the group's  domain name. but will also consolidate Lexington's various attractions under one brand. 

"Here we have multiple brands, like Bourbon’s of the Bluegrass, the Bluegrass Trail, Beyond Grits, and our concern was not so much the name change as these sub-brands, so to speak, with people recognizing the Bluegrass Trail as Lexington, Kentucky," he said." 

The brand's logo will consist of a blue horse, which is based off an Edward Troye painting of the thoroughbred "Lexington."  Underneath will be  VisitLex, printed in the style of brass nameplates used on horse halters.  Browder says the name change should be complete in about a year.