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Sun January 8, 2012
A Self-Published Author's $2-Million Cinderella Story
Best-selling e-author Amanda Hocking grew up in the small town of Austin, Minn., which, she says, is known for Spam. Spam as in the food, not the e-mail spam.
"We invented Spam," the 27-year-old novelist tells weekends on All Things Considered host Guy Raz.
Hocking's dad was a truck driver. Her mom was a waitress. Even as a very young child, she had always been a kind of natural storyteller — especially when it came to fantasy stories. Stories about dragons, unicorns, pirates and more.
"My mom has a tape from when I was, like 2 years old, talking with my grandma, telling her a story that's really elaborate about werewolves and wolves," she says.
Hocking has no formal training as a writer, which is what makes her story even more incredible.
She only did two semesters at the local community college. In her early 20s, she started to write novels at night. In the daytime, she worked at a group home for disabled people.
"I loved my job, but I really wasn't making very much money doing it," she said. "I'd always written, I always wanted to be published, but I think at that point, I was, like, I need to focus in and do this. I want to make this happen."
So she quit to pursue her dream. This was in 2008, and Hocking had almost a dozen novels on her computer. She sent manuscripts to more than 50 literary agents. She got a lot of form-letter rejections back, one after another. Sorry, they'd say, it's not the right kind of thing for us.
She started to wonder whether the problem was the kind of fiction she was writing. Maybe, she thought, it was too dark. Too intense.
"I kind of re-evaluated myself and what was popular, and what I really felt were my strengths," Hocking says. "I went to Walmart and I was looking at all the bestselling titles they had."
She knew she couldn't write thrillers like James Patterson, but there was another genre she thought she could handle — paranormal romance.
Those are fantasy stories — witches, vampires and the like — combined with a love story. "This genre really stuck out to me. And I'd read the books, and I enjoyed them and thought it was something I should try."
Hocking went home and wrote her first paranormal romance — in 15 days.
She wrote and re-wrote, edited and re-edited, but still no one was interested in publishing her work. On a whim, she decided to self-publish a few of her books online for anyone to download. She waited.
Some of her books began selling. She'd sell one or two books a day, and that went on for a while. Then, in June, it exploded. Bloggers began asking for interviews. Reviews began to appear on Amazon.com.
"I think I sold, like, 6,000 books that month or something," she says. "It was, like, a pretty dramatic jump."
By August, she was making about $9,000 a month. The year before, she'd made less than $18,000 – for the entire year.
"It's still totally unreal when I think about it," she says. "It feels so weird to be able to just kind of buy things when I want them or need them." Like a life-sized replica of Han Solo encased in carbonite. It cost $7,000 and sits in her "movie room" – otherwise known as the basement.
Finally, last fall, Hocking joined an elite literary club that includes only 11 other authors, including James Patterson, Steig Larsson and Nora Roberts. She sold her 1 millionth book for the Amazon Kindle.
And she's made $2 million dollars doing it. Movie rights for her work have been optioned, and the publishing companies that once rejected her came back around. She signed a multimillion-dollar deal with St. Martin's Press and her first print book, Switched, is out now.
Before we leave her story, however, Hocking has some advice to share. She says she got it off a video from Mark Hoppus of the band Blink-182.
"He said that it's not enough to have a passion — you have to have a work ethic," she says. "That's been the most life-changing advice that I got, because I had a passion for writing — and I know a lot of other people do, too — but it's not enough to just want something, you have to be able to work for it, too, and put in the hours and the time."