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Wed July 17, 2013
Record Numbers Of People Checking Out New Visitors Center
LEXINGTON, Ky. -- Sometimes a change of scenery is all a business needs to take off…case in point, the Lexington Visitors Center. In May of 2012 the local tourism office moved its headquarters from Vine Street to a temporary spot inside the Victorian Square Shoppes, and then permanently set up shop there a few months later.
LVC manager Julie Schickel says in the first six months of 2013, more than 10,000 visitors have checked out the new digs…that represents a 170% increase over the same period in 2012.
“There's very high visibility in this space and we have great partners in the retail spaces and the restaurants and the hotels around us. They’re sending people our way. It’s been a great match of everybody.”
Schickel says three words sum up the reason for the success: location, location, location.
“With the addition of Town Branch, right up the street we’re so much more centrally located to Mary Todd Lincoln House…it’s just a great way to point people in the directions. And with the addition of so many new restaurants in the area, we are able to send people to great places and give them many more different options.”
The new visitors’ center includes 1,500 square feet of interactive displays, informational kiosks, and consulting staff.
The space is split into five main areas with detailed info on horse attractions, Bourbons of the Bluegrass, historic attractions, 'Explore My Lex', covering art, music, and cultural events, and Beyond Grits, an area dedicated to regional cuisine, local wineries, and craft breweries.