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Mon February 18, 2013
Maker's Mark Reverses Course On Lower Alcohol Content
Originally published on Mon February 18, 2013 5:55 pm
The iconic brand Maker's Mark had planned to cut its alcohol content from 90 proof down to just 84, due to dwindling supply. Now, after a serious backlash from fans, the company has reversed its decision and will stick to the original alcohol content. Melissa Block hears from one liquor store owner in Louisville, Ky., about his customers' reactions to the decision.