A fleet of cars with trademark fuzzy pink mustaches will soon become a common sight in Lexington.
Last year, Lexingtonians’ experience with Lyft might not have gone much farther than a (not safe for work) viral video featuring Conan O’Brien, Ice Cube, and Kevin Hart.
But Thursday, that changed – as the made-for-mobile ridesharing app expanded into 24 new markets, including Lexington. The program matches people in need of a ride with local drivers who use their own cars and respond to requests through the company’s app.
Lyft plans to operate the service 24 hours a day, 7 days a week. Prices will be calculated based on time and distance with charges running 30 cents per minute and a $1.90 per mile.
To celebrate the expansion, the service is offering free rides in its new markets through May 8.
