Kentucky's Homegrown By Heroes Program Going National

Nov 11, 2013

A Kentucky-based promotional campaign featuring a special brand for farm goods produced by military veterans is spreading nationwide.

Kentucky Agriculture Commissioner James Comer said Monday the California-based Farmer Veteran Coalition has been enlisted to run the Homegrown by Heroes program across the country. The coalition promotes agricultural careers for veterans.

To back the initiative, the Farm Credit System announced a $250,000 commitment to fund the program.

Comer launched the program in Kentucky last January. It offers a logo that identifies farm products produced by Kentucky military veterans. It's seen as an incentive for consumers to buy the products and for retailers to stock them on store shelves.

Farmer Veteran Coalition Executive Director Michael O'Gorman says he wants every farmer veteran in the country to get the same recognition.