This week on the Business Side Alan Lytle talks with Justin Thompson, editor in chief of The Bourbon Review about film actor Matthew McConaughey's new multi-year contract with Wild Turkey as the brand's creative director and what that might mean for the bourbon industry. They also talk about the disturbing trend of secondary marketeers scooping up limited edition bottles of bourbon, much like a ticket scalper, then selling the collectibles for inflated prices. Is there anything distilleries can do about this? Should they care?
Info on The Bourbon Review here:
Credit The Bourbon Review
