WXXI Public Broadcasting: Daniel Robison

Imagine driving without a speedometer and still trying to go the speed limit. Chris Montag, chief operating officer of Ladybug Teknologies, says that's analogous to going out drinking without a Breathalyzer.

"It's something we've done for hundreds of years, and nobody's ever had a tool and we guess ... that we're OK," Montag says. "But, really, how do you know when you've never been able to measure it?"